Checkpoint 3: Leveling Up Discord Quests with Orbs and Advanced Measurement

Discord is expanding our Quests advertising product with new rewards for users and a new measurement partnership. Discord Orbs, an all new virtual reward, is rolling out to a small group of users today. Discord Orbs are a new type of reward earned through Quests, which users can use to claim items in the Shop – including Orbs exclusives such as Nitro credits and profile cosmetics. We’re also introducing a new partnership with Kantar, which will further enhance the return on investment measurement and analytics capabilities of Quests for advertisers.

Introducing Discord Orbs 

We’re dedicated to making Quests the most authentic, engagement-centric advertising product in gaming. Today, we’ve taken a huge step on this…quest. A small number of users globally – and soon many more – will be able to earn Orbs, Discord’s new virtual reward, by completing Quests.

Discord users can spend Orbs in the Shop to claim Orbs-exclusives like Nitro credits and profile cosmetics, and additional first party Shop items without the need for a payment method. This means that users will have the flexibility to use Orbs on many different rewards, making Quests even more relevant. This is particularly great for users who want to try Nitro without a current subscription.

For advertisers, Orbs make campaign launches even easier. Advertisers no longer need to bring their own reward (though our users certainly love that) or worry if the reward will resonate with their target audience.

We will continue to add new ways for users to claim rewards using Orbs in the future, and for Nitro subscribers to continue to receive better rewards and deals across our ecosystem.

Brand Lift Studies Powered by Kantar

Discord is partnering with Kantar, a global leader in brand measurement, to help advertisers understand the true impact of their Quests campaigns. Using Kantar’s trusted methodology, brands can measure critical metrics like awareness, recall, and intent, demonstrating how campaigns are driving meaningful shifts in brand perception.

“Gaming offers huge opportunities to engage with consumers, providing immersive, innovative opportunities to connect and wow. Our partnership with Discord is helping marketers better understand Discord as an advertising platform for new generations, and Quests have already proven to drive high engagement that naturally fits into how users play games,” said Nicole Jones, Chief Commercial Lead at Kantar. “Now, brands and agencies leveraging Discord are equipped with the valuable measurement they need to shape campaigns that reach and engage their audiences on the platform.”

More ways for Brands to Advertise on Discord

Discord is the digital living room designed for gaming where users seek meaningful connections and real friendships thrive. Our vibrant ecosystem offers advertisers unparalleled access to engaged audiences that come to Discord to play games with their friends, and we’re always working to create new ways for brands to engage and reward our users authentically.

Looking ahead, we will be expanding our Play Quest format – where users are rewarded for playing their favorite games – to support a wider range of brands and advertisers. Our goal is to enable more partners to engage with our audience in an authentic, game-focused environment while also supporting the discovery and growth of great games. We’re early in our journey, and we’ll have more to share soon!

Bonjour, Cannes!

We’re excited to make our debut at Cannes this year. If you’re planning to be there, we’d love to connect! Reach out to us here to learn more. 

To learn more about Quests, check out our Quests site where you can explore case studies and speak with our team.

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*Source: Discord internal data